Public Accountability Report Public Accountability Report

2021 Marketing
Mission Statement To expand Illinois agricultural exports by providing domestic and international marketing assistance to both established and newly created Illinois food and agribusiness companies. The Bureau facilitates reverse trade missions for foreign livestock and grain buyers; sponsors domestic and international trade activities to spur sales of Illinois products; and partners with local food advocates in an effort to increase the production and distribution of Illinois-grown foods.
Program Goals and Objectives
  1. Provide opportunities to expand domestic and international markets identified through tours, trade shows, and missions.
    1. Facilitate more buyer/seller introductions per year.
    2. Increase the dollar value of sales resulting from marketing efforts.
  2. Provide marketing opportunities for alternative and specialty crops.
    1. Increase the number of projects regarding alternative and specialty crops.
  3. Provide relevant information and advice on foreign market penetration.
    1. Facilitate access to federal assistance programs.
      1. Facilitate company access to federal programs.
    2. Expand Illinois' agricultural sector.
      1. Improve agricultural export sales.
    Source of Funds General Revenue Fund, Agricultural Premium Fund, Federal Agricultural Marketing Services Fund, Agriculture Federal Projects Fund Statutory Authority 20 ILCS 205/40.7
    Fiscal Year 2022 Target/Projected Fiscal Year 2021 Actual Fiscal Year 2021 Target/Projected Fiscal Year 2020 Actual Fiscal Year 2019 Actual
    Input Indicators
    Total expenditures - all sources (in thousands) $ 2,800.0 $ 2,526.4 $ 3,500.0 $ 2,914.2 $ 3,257.0
    Total expenditures - state appropriated funds (in thousands) $ 2,800.0 $ 2,526.4 $ 3,500.0 $ 2,914.2 $ 3,257.0
    Average monthly full-time equivalents 11.0 9.0 13.0 13.0 13.0
    Output Indicators
    Number of custom reports and inquiries 1,050 1,045 800.0 889.0 1,265
    Number of IDOA's own trade shows/missions developed (a) 9.0 4.0 9.0 11.0 14.0
    Number of cooperator-sponsored activities (a) 70.0 83.0 30.0 33.0 47.0
    Number of projects regarding alternative and specialty crops 30.0 48.0 24.0 23.0 26.0
    Number of informational, educational, and outreach events (a) 75.0 122.0 50.0 76.0 66.0
    Number of centennial, sesquicentennial, and bicentennial farm applications processed 170.0 171.0 210.0 203.0 N/A
    Number of Market News reports submitted weekly 40.0 40.0 66.0 66.0 N/A
    Outcome Indicators
    Number of buyer/seller introductions arranged by IDOA staff (a) 1,000 567.0 1,500 3,379 5,492
    Number of participants in IDOA-sponsored trade shows (a) 250.0 231.0 100.0 198.0 353.0
    Number of participants in IDOA-sponsored missions 150.0 154.0 90.0 97.0 26.0
    Number of participants in cooperator-sponsored activities 350.0 340.0 150.0 173.0 352.0
    Number of participants in alternative/specialty crop activities 350.0 329.0 400.0 254.0 613.0
    Number of participants at informational, educational, and outreach events (a) 10,000 2,586 13,000 13,530 13,439
    Efficiency/Cost-Effectiveness Indicators
    Annual return on investment of expenses (in dollars) $ 500.00 $ 500.00 $ 400.00 $ 354.00 N/A
    Explanatory Information

    The Bureau of Marketing, Promotion, and Grants (Bureau) aims to promote the State’s agricultural industry and expand agricultural exports by providing domestic and international marketing assistance to both established and newly created Illinois food and agribusiness companies. The Bureau facilitates reverse trade missions for foreign livestock and grain buyers, sponsors and organizes domestic and international trade activities for producers of Illinois products, and hosts a variety of markets and farmers markets locally to spur sales of Illinois products in partnership with local food advocates. In addition, the Bureau operates a federally funded specialty crop grant program to promote research and awareness of alternative and specialty crop products across the State.

    Footnotes
    Number of events, reports, and buyer/seller introductions significantly impacted by many typical promotional events being suspended or shifting to a remotely-held event due to COVID-19.

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