Public Accountability Report Public Accountability Report

2025 Tourism
Mission Statement To manage efforts that drive travel to and within Illinois, both domestic and international, while enhancing the quality of life for Illinois residents.
Program Goals and Objectives
  1. Promote Illinois as a travel destination for domestic and international travelers.
    1. Increase market share.
  2. Maximize awareness of Illinois as a travel destination in key markets visitation.
    1. Increase engagement among consumers.
Source of Funds State Coronavirus Urgent Remediation Emergency Fund, Commerce and Community Affairs Assistance Fund, Tourism Promotion Fund, Local Tourism Fund Statutory Authority 20 ILCS 665/1-20, 605/605-710
Fiscal Year 2026 Target/Projected Fiscal Year 2025 Actual Fiscal Year 2025 Target/Projected Fiscal Year 2024 Actual Fiscal Year 2023 Actual
Input Indicators
Total expenditures - all sources (in thousands) $ 121,035.5 $ 88,744.7 $ 140,657.0 $ 84,261.1 $ 95,282.2
Total expenditures - state appropriated funds (in thousands) $ 121,035.5 $ 88,744.7 $ 140,657.0 $ 84,261.1 $ 95,282.2
Average monthly full-time equivalents 15.0 7.0 8.0 8.0 6.8
Outcome Indicators
Illinois Hotel-Motel tax receipts (in millions) $ 354.6 $ 367.1 $ 339.0 $ 322.0 $ 307.7
Illinois travel-related employment 290,000 282,165 290,000 278,200 270,600
Domestic and international travel expenditures (in billions) $ 48.5 $ 48.5 $ 49.0 $ 47.2 $ 44.3
International visitors to Illinois 2,700,000 2,400,000 2,400,000 2,200,000 1,600,000
Domestic travelers to and within Illinois (in millions) 114.0 112.9 120.0 110.2 111.3

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